Business 9609/12 Oct Nov 2023 | Cambridge AS Level Past Papers With Mark Scheme

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1. Job description: Outlines the responsibilities, duties, and expectations for a specific role, ensuring clarity for both employer and employee.

2. Person specification: Advantage includes matching candidates' qualifications, skills, and attributes to job requirements, enhancing recruitment effectiveness.

3. Business enterprise: Engages in production, trade, or service delivery to generate profit and satisfy customer needs.

4. Reasons for business failure: May include poor cash flow management, inadequate market research, or failure to adapt to competition.

5. Bankruptcy: Legal process when a business cannot meet its debt obligations, resulting in asset liquidation to repay creditors.

6. Retained earnings: Advantage as a finance source involves avoiding interest payments, retaining ownership, and enhancing financial stability.

7. Operational efficiency improvement: Lean production methods, such as waste minimization and process optimization, reduce costs and improve productivity.

8. Maslow’s self-actualization needs: Methods include providing professional development opportunities and assigning challenging, meaningful tasks.

9. Marketing objectives alignment: Ensures synergy with corporate goals, promoting brand consistency and focusing efforts on key business priorities.

10. Airline pricing strategy: Offering lowest prices can attract customers but must balance profitability and service quality to sustain operations.

CIE AS & A Level Business (9609) Nov 2023

Laura Bellini

Classification: Paper 1

Page count: 4

Viewed: 130

Last update: 2 months ago

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