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1. Constraints on HP's External Environment:
- Fluctuating market demand and regulatory changes impacting operational adaptability and cost management.

2. Coordinated Marketing Strategy Benefits:
- Enhanced brand consistency and improved customer targeting, leading to increased market penetration and loyalty.

3. Forecast Capacity Utilisation (2024):
- Requires calculations based on provided production data and capacity figures.

4. Forecast Percentage Change in Sales (2025):
- Calculated by applying the 1.5% income increase to sales figures, adjusted for elasticity assumptions.

5. Factory Modernisation for Efficiency:
- Evaluating technological upgrades for cost reduction and output consistency while assessing limitations like high upfront costs.

6. Gearing Ratio (2023):
- Ratio of long-term liabilities to shareholder equity, reflecting financial leverage and associated risk.

7. Financial Data and Factory Financing:
- Analysis of provided cash flow, liabilities, and asset data for determining loan feasibility versus equity financing.

8. HRM Strategy Importance:
- Ensures workforce alignment with corporate objectives, addressing training, motivation, and retention for long-term success.

CIE AS & A Level Business (9609) Nov 2023

Laura Bellini

Classification: Paper 3

Page count: 12

Viewed: 110

Last update: 3 months ago

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Business 9609/33 Oct Nov 2023 | Cambridge AS Level Past Papers With Mark Scheme

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