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1. Benefits of internal economies of scale for CD, focusing on cost reductions in bulk purchasing and improved operational efficiency.

2. Advantages of transitioning to a geographical organizational structure, including localized decision-making and enhanced market responsiveness.

3. Calculating financial metrics such as price-earnings ratio and return on capital employed (ROCE), assessing their utility for shareholder decision-making.

4. Evaluating the estimated change in demand due to pricing changes, analyzing elasticity impacts on product sales and revenue.

5. Importance of new product development for CD’s competitive positioning, addressing innovation, market share expansion, and consumer loyalty.

6. Impact of currency appreciation in country K on CD, examining effects on export competitiveness, cost of imports, and overall financial performance.

CIE AS & A Level Business (9609) Mar 2024

Laura Bellini

Classification: Paper 3

Page count: 12

Viewed: 183

Last update: 3 months ago

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Business 9609/32 March 2024 | Cambridge AS Level Past Papers With Mark Scheme

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