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1. Evaluating the effectiveness of CC’s marketing strategy from 2010–2020, analyzing the shift to fast fashion, digital marketing, and social media campaigns targeting younger demographics.

2. Assessing the impact of revised marketing mix strategies, including dynamic pricing, broader product ranges, and the integration of online and in-store sales channels.

3. Examining customer feedback about quality and design, addressing the balance between fast fashion demands and maintaining product standards.

4. Highlighting the financial implications of strategy changes, including revenue, profit, dividend reductions, and share price stability amidst declining market share.

5. Recommending an operations strategy focused on cost reduction and efficiency, such as leveraging local fast fashion manufacturing, optimizing inventory, and enhancing quality control.

6. Advising on long-term strategic initiatives for CC to restore brand reputation, improve customer satisfaction, and ensure sustainable growth through innovation and operational excellence.

CIE AS & A Level Business (9609) Mar 2024

Laura Bellini

Classification: Paper 4

Page count: 4

Viewed: 226

Last update: 3 months ago

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Business 9609/42 March 2024 | Cambridge AS Level Past Papers With Mark Scheme

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