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Business 9609/12 May June 2024 | Cambridge AS Level Past Papers With Mark Scheme

1. Definition and implications of takeovers in business; disadvantages of external growth including cultural clashes and integration challenges.

2. Explanation of job descriptions as tools for role clarity; benefits of internal recruitment such as cost savings and motivation through career advancement.

3. Job production definition emphasizing customization; advantages of capital-intensive operations like economies of scale and consistency in quality.

4. Importance of product differentiation for competitive advantage; ability to attract customers and establish market niches.

5. Limitations of contribution costing including short-term focus and exclusion of fixed costs in decision-making.

6. Evaluation of working capital as a critical finance source for start-ups versus alternative financing methods like equity or loans.

7. Benefits of low labor turnover for businesses including cost reductions in recruitment and increased organizational knowledge retention.

8. Importance of work-life balance in HRM for improving employee welfare, productivity, and retention; balanced evaluation against other HRM factors like training and incentives.

Laura Bellini

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