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Business 9609/23 May June 2024 | Cambridge AS Level Past Papers With Mark Scheme

1. Dynamic business environment: RP adapts to competition, market trends, and technological changes, ensuring efficiency and reputation maintenance in recruitment.

2. Employment agency definition: RP matches employers with qualified candidates, charging clients for recruitment services, and leveraging social media and word-of-mouth marketing.

3. Budget analysis: Actual cost per hire for March 2024 calculated using total costs and adverse variance; budgets provide cost control and performance benchmarking benefits.

4. Sales employee selection: Methods include structured interviews assessing role-specific skills and psychometric tests evaluating personality traits for sales efficacy.

5. Diversity and equality impact: Enhances employee satisfaction, talent retention, and innovation; potential costs involve training and policy implementation for inclusivity.

6. Mass customization: FW personalizes T-shirts for events, combining production efficiency with customized appeal, increasing perceived value and customer satisfaction.

7. Break-even analysis: New payment method's break-even output calculated, reflecting reduced fixed costs and adjusted variable costs with increased sales projections.

8. Employee payment benefits: Commission incentivizes performance, increasing earnings potential for motivated employees, though concerns of income instability remain.

9. External financing for expansion: FW could use bank loans offering fixed repayment schedules or venture capital providing large investment with equity sharing.

10. Product portfolio expansion: Diversification reduces dependency on T-shirts, broadens market appeal, but requires resource allocation for new product development and marketing.
CIE AS & A Level Business (9609) Jun 2024

Laura Bellini

Classification: Paper 2
Page count: 4
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Last update: 2 months ago
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