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1. Evaluation of KF's human resource management (HRM) strategy between 2018–2023; use of zero-hours contracts, app-based tracking, and compliance with changing legislation.

2. Impacts of HR decisions on employee motivation, cost minimization, and operational efficiency; challenges from gig economy practices and app reliability.

3. Strategic analysis of KF's growth objectives using Ansoff's Matrix; applicability to shrinking delivery markets and risk-based decision-making.

4. Alternative strategic frameworks like SWOT, PEST, scenario planning, and Porter’s Five Forces; identification of core competencies for diversification or consolidation.

5. Need for multi-criteria decision-making tools like force field analysis and decision trees to evaluate risk, financial constraints, and growth opportunities.

6. Recommendations on combining Ansoff's Matrix with other strategic tools for comprehensive planning; addressing operational, HR, and market challenges post-pandemic.

7. Consideration of changing business models due to regulatory shifts; balancing cost management with customer satisfaction and service quality.

8. Importance of aligning HR and strategic objectives with growth plans; integrating flexibility with long-term workforce stability and operational scalability.

CIE AS & A Level Business (9609) Jun 2024

Laura Bellini

Classification: Paper 4

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Last update: 3 months ago

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Business 9609/43 May June 2024 | Cambridge AS Level Past Papers With Mark Scheme

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