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The exam focuses on market trends, strategic partnerships, and operational management. It evaluates concepts such as price elasticity, market segmentation, and the impact of product niches like health teas. Case studies include Ocado and M&S’s joint venture, emphasizing shareholder dividends, share price changes, and managerial motivation using Maslow’s theory. Operational challenges like supply chain disruptions, contingency planning, and inventory control are analyzed. Topics also cover the reliability of suppliers, ethical sourcing, and competitive strategies. The paper integrates financial analysis, market research, and strategic decision-making, emphasizing adaptability and collaboration in dynamic business environments.

AQA A Level Business (7132) Jun 2022 Business (7132) directory

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Classification: AQA Paper 2

Page count: 24

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Last update: 5 months ago

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Business 7132 Paper 2 June 2022, AQA A Level Past Papers with Mark Schemes

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