1. External Environment Threats | Impact of economic fluctuations, regulatory changes, competitive pressures, technological advancements, and consumer trends on AFF’s business operations.

2. Leadership and Emotional Intelligence | Benefits of hiring a CEO with high emotional intelligence, including improved team collaboration, employee motivation, strategic decision-making, and crisis management.

3. Marketing Strategy and Financial Impact | Calculation of forecast sales changes due to income fluctuations, promotional elasticity of demand, and evaluation of AFF’s most critical marketing strategy element.

4. Shareholder Satisfaction and Financial Performance | Analysis of dividend yield changes, AFF’s financial performance in 2023, and shareholder perspectives based on profitability, revenue growth, and returns.

5. Customer Service and Quality Management | Evaluation of Total Quality Management (TQM) as a solution for customer complaints, assessing its effectiveness, implementation challenges, and alternative strategies.