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Business 9609,33 Oct Nov 2024 | Cambridge AS - A Level Past Papers With Mark Scheme

1. External Environment Threats | Impact of economic fluctuations, regulatory changes, competitive pressures, technological advancements, and consumer trends on AFF’s business operations.

2. Leadership and Emotional Intelligence | Benefits of hiring a CEO with high emotional intelligence, including improved team collaboration, employee motivation, strategic decision-making, and crisis management.

3. Marketing Strategy and Financial Impact | Calculation of forecast sales changes due to income fluctuations, promotional elasticity of demand, and evaluation of AFF’s most critical marketing strategy element.

4. Shareholder Satisfaction and Financial Performance | Analysis of dividend yield changes, AFF’s financial performance in 2023, and shareholder perspectives based on profitability, revenue growth, and returns.

5. Customer Service and Quality Management | Evaluation of Total Quality Management (TQM) as a solution for customer complaints, assessing its effectiveness, implementation challenges, and alternative strategies.
CIE AS & A Level Business (9609) Nov 2024

Laura Bellini

Classification: Paper 3
Page count: 12
Viewed: 49
Last update: 3 months ago
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