1. Brenda’s Bricks (BB) – Social Enterprise Model | Challenges of running a national business, reliance on intrapreneurs, opportunities in plastic recycling, and government support for innovation.
2. Production Methods and Cost Analysis | Comparison of batch vs. flow production, capital investment considerations, hire purchase financing, and impact on production efficiency.
3. Business Planning and Investment Considerations | Importance of a business plan for attracting investors, limitations of forecasting, and risks of operating in a volatile business environment.
4. Vegan Burger (VB) – Growth and Expansion Strategy | Transition from brand awareness to market share growth, franchising as an expansion model, and implications of diversifying into vegan pizza.
5. Financial and Operational Decision-Making | Breakeven analysis for vegan pizza, need for accurate cost information, impact of marketing investment, and competition from established brands.
6. Strategic Direction and Product Portfolio Management | Evaluation of continuing to market vegan pizza vs. pivoting to complementary dessert products, assessing market trends, and long-term profitability.
Laura Bellini
Classification: Paper 2
Page count: 4
Viewed: 269
Last update: 2 months ago
Crash report