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Business 9609,12 Oct Nov 2024

Business 9609,12 Oct Nov 2024

1. Stakeholders & Business Decisions | Definition of external stakeholders, employee influence on business decisions, and balancing stakeholder interests in corporate strategy.

2. Costing Methods & Pricing Strategies | Explanation of full costing, limitations of contribution costing, dynamic pricing definition, and rationale for price discrimination.

3. Employee Development & Intrapreneurship | Methods to encourage innovation through employee training, skill enhancement, and fostering a culture of creativity.

4. Labour Productivity & Operational Sustainability | Importance of measuring workforce efficiency, impact on profitability, and evaluation of sustainability as a key factor in retail distribution.

5. Customer Relationship Marketing (CRM) & Market Research | Benefits of CRM in customer retention and brand loyalty, and assessing the necessity of market research for effective product development in the hospitality industry.

Laura Bellini

Classification: Paper 1
Page count: 4
Viewed: 220
Last update: 2 months ago
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