1. Stakeholders & Business Decisions | Definition of external stakeholders, employee influence on business decisions, and balancing stakeholder interests in corporate strategy.
2. Costing Methods & Pricing Strategies | Explanation of full costing, limitations of contribution costing, dynamic pricing definition, and rationale for price discrimination.
3. Employee Development & Intrapreneurship | Methods to encourage innovation through employee training, skill enhancement, and fostering a culture of creativity.
4. Labour Productivity & Operational Sustainability | Importance of measuring workforce efficiency, impact on profitability, and evaluation of sustainability as a key factor in retail distribution.
5. Customer Relationship Marketing (CRM) & Market Research | Benefits of CRM in customer retention and brand loyalty, and assessing the necessity of market research for effective product development in the hospitality industry.
Laura Bellini
Classification: Paper 1
Page count: 4
Viewed: 220
Last update: 2 months ago
Crash report