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1. Business Objectives and Strategy - Corporate objectives, corporate strategy theories, SWOT analysis, external influences

2. Decision-Making Techniques & Assessing Competitiveness - Sales forecasting, investment appraisal, decision trees, financial statement interpretation, ratio analysis, human resources

3. Business Growth & Influences on Business Decisions - Organic and inorganic growth, stakeholder vs. shareholder models, business ethics

4. Managing Change & Globalisation - Key factors in change, contingency planning, trade growth, protectionism, trading blocs

5. Global Markets and Business Expansion - Market assessment, production location evaluation, mergers, global expansion risks

6. Global Marketing & Industries - Marketing strategies, niche markets, cultural/social factors, multinational corporations′ impact, business ethics

Edexcel International AS/A Level Business (WBS) Apr 2019 Business (WBS) directory

Mark William

Classification: Student Book

Page count: 333

Viewed: 59

Last update: 3 months ago

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Business Student Book 2 , Edexcel International A Level | Free PDF

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