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1. Market Research and Business Operations: Methods of conducting market research, benefits of primary and secondary research, and factors influencing business expansion.

2. Finance and Profitability: Sources of finance, financial calculations (gross profit margin, break-even analysis), effects of exchange rates, and cash flow forecasting.

3. Human Resource Management: Employee recruitment strategies, benefits of full-time vs. part-time staff, staff motivation methods, and non-financial rewards for retention.

4. Marketing and Customer Engagement: Importance of branding, targeted advertising, advantages of digital marketing, and customer loyalty strategies.

5. Operational Efficiency and Production: Use of Kaizen for continuous improvement, batch vs. flow production, economies of scale, and justifying production decisions.

6. Competitive Advantage and Business Growth: Expansion strategies, multinational business operations, pricing strategies, selling to diverse demographics, and business sustainability practices.

Edexcel International GCSE Business (4BS1) Jan 2019 Business (4BS1) directory

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Classification: Edexcel Paper 2

Page count: 16

Viewed: 74

Last update: 3 months ago

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Business 4BS1/02R May June 2019 | Edexcel IGCSE Past Papers With Mark Scheme

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