Business 4BS1/01 May June 2023 | Edexcel IGCSE Past Papers With Mark Scheme

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1. Business Finance and Profitability: Calculation of markup, break-even point, revenue increase percentage, gross profit margin, and operating profit margin.

2. Market Research and Competitive Advantage: Importance of branding, methods to improve competitive position, extending product life cycle, and market research usage.

3. Human Resources and Employee Management: Benefits of on-the-job vs. off-the-job training, customer loyalty strategies, recruitment planning, and decentralized organizational structure.

4. Operations and Business Expansion: Justification of batch vs. job production, limitations of break-even charts in decision-making, and factors influencing business expansion.

5. Marketing and Consumer Relations: Use of e-newsletters, benefits of test marketing, pricing decisions, and importance of product placement.

6. Strategic Planning and Decision Making: Financial data evaluation, investment justification, role of the Boston Matrix, and impact of business location on profitability.

Edexcel International GCSE Business (4BS1) Jun 2023

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Classification: Edexcel Paper 1

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Last update: 2 months ago

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Business 4BS1/01 May June 2023 | Edexcel IGCSE Past Papers With Mark Scheme

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