omer uner
Classification: OCR Paper 1
Page count: 16
Viewed: 4
Last update: a month ago
Crash report
Business H031/01 June 2023
1. Business fundamentals: factors of production (enterprise), sectors (primary, secondary), economies/diseconomies of scale, internal communication, fixed vs. variable costs, operations functions (capacity, productivity), management roles (coordination, leadership)
2. Financial analysis and planning: percentage cost changes, retained earnings from financial position, favourable budget variance, break-even point impact from fixed pricing, business plan components (e.g., cash flow, objectives), elasticity of demand calculation
3. Marketing and promotion: ‘below the line’ promotion examples, price elasticity in competitive markets (PureGym vs. Cottingham Parks), importance of market share for positioning and planning, channel of distribution use (direct/public sales)
4. Human resources and performance: workforce appraisal, recruitment selection methods (CV, work trial), employee planning for peak seasons, tactical objectives vs. organisational aims
5. Taxation and economic conditions: corporation tax impact on business expansion and planning, GDP decline leading to external uncertainty, cost implications for fixed-price services
6. Stakeholder impact and competition: stakeholder response to new competition (e.g., PureGym opening), evaluation of external threat effects on customer base, employee security, business viability, local market dynamics
2. Financial analysis and planning: percentage cost changes, retained earnings from financial position, favourable budget variance, break-even point impact from fixed pricing, business plan components (e.g., cash flow, objectives), elasticity of demand calculation
3. Marketing and promotion: ‘below the line’ promotion examples, price elasticity in competitive markets (PureGym vs. Cottingham Parks), importance of market share for positioning and planning, channel of distribution use (direct/public sales)
4. Human resources and performance: workforce appraisal, recruitment selection methods (CV, work trial), employee planning for peak seasons, tactical objectives vs. organisational aims
5. Taxation and economic conditions: corporation tax impact on business expansion and planning, GDP decline leading to external uncertainty, cost implications for fixed-price services
6. Stakeholder impact and competition: stakeholder response to new competition (e.g., PureGym opening), evaluation of external threat effects on customer base, employee security, business viability, local market dynamics