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Business 9609/21 May June 2018 | Cambridge AS Level Past Papers With Mark Scheme

1. Swimming Pools (SP): Analysis of market segments, price discrimination, and financial performance, including gross profit margin and the impact of losses on stakeholders.
2. Recommendation for The Lido: Evaluating whether SP should close The Lido based on its financial situation, market conditions, and social objectives.
3. Katie’s Cakes (KC): Analysis of job production, product portfolio decisions, and recruitment strategies, as well as evaluation of the job description created by James for the new employee.
4. Financial and Operational Impact: Revenue calculations for KC's jam-filled cakes and the potential impacts of reducing the product portfolio.

Laura Bellini

Classification: Paper 2
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Last update: 2 months ago
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