Business 9609/23 Oct Nov 2020 | Cambridge AS Level Past Papers With Mark Scheme

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1. Defining shareholders and their role in private limited companies like AP, emphasizing ownership and decision-making involvement.

2. Explaining flow production and its application in AP's operations, focusing on efficiency and standardized product output.

3. Calculating total revenue for Vegetarian Victory pies in 2019 using sales quantity and price data from the product portfolio.

4. Discussing product portfolio analysis for AP, highlighting its use in assessing product life cycles and aligning strategies with market demands.

5. Analyzing economies of scale that AP might lose by reducing production, such as bulk purchasing discounts and operational efficiencies.

6. Recommending product development strategies for AP, considering market trends like consumer health concerns and price elasticity insights.

7. Defining price and explaining franchises as business models, highlighting scalability and brand consistency.

8. Calculating break-even quantity for BR using variable costs, fixed costs, and price data, demonstrating cost-revenue analysis.

9. Discussing limitations of break-even analysis for BR, including static assumptions and lack of consideration for market dynamics.

10. Analyzing advantages and disadvantages of small business operations for BR, focusing on customer relationships and limited scalability.

11. Evaluating the usefulness of a person specification in recruiting for BR, considering alignment with business needs and potential discriminatory practices.

CIE AS & A Level Business (9609) Nov 2020

Laura Bellini

Classification: Paper 2

Page count: 4

Viewed: 51

Last update: 2 months ago

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