1. Bilal’s Homes (BH):
- Market Research Definition: Process of gathering and analyzing information about consumer needs and market trends.
- Social Awareness Definition: The ability to understand and respond to the needs and emotions of others, crucial for business relationships.
- Profit Margin Calculation: (Selling price - Purchase price - Improvement costs) ÷ Selling price × 100 for each apartment.
- Adding Value to Apartments: Renovations and upgrades improve functionality and aesthetic appeal, increasing market value.
- Demand Influencing Factors for Apartments:
- Rising population or urbanization in City W.
- Availability of affordable financing or government incentives.
- Partnership Recommendation:
- Consider Sophie’s social skills and available capital but weigh her lower profit margin and previous losses. Decision depends on synergy and shared goals.

2. Belted Up (BU):
- Liquidity Definition: A business's ability to meet short-term financial obligations using its assets.
- Internal Growth Definition: Expansion achieved through improving existing operations, such as introducing new products or increasing sales.
- Revenue Calculation for Classic Belt (2020): Multiply total belts sold by price ($11 per belt).
- Advantages and Disadvantages of Product Range:
- Advantage: Appeals to diverse customer preferences.
- Disadvantage: Increased inventory management complexity and costs.
- Process Innovation Disadvantages:
- High initial costs for machinery.
- Potential worker resistance to automation.
- Mintzberg’s Roles of Management:
- Useful for identifying leadership qualities, decision-making capabilities, and communication skills required for factory management. Evaluation depends on aligning roles with operational needs.