Business 9609/24 May June 2021 | Cambridge AS Level Past Papers With Mark Scheme

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1. Apple Farm (AF):
- Fixed costs: Expenses that remain constant regardless of production levels, such as rent or salaries.
- Sole trader: A business owned and operated by one individual, bearing full responsibility for profits and losses.
- Break-even analysis: Break-even output for packs of apples calculated using fixed costs, variable costs, and price per pack.
- Break-even use: Helps Desi determine sales needed to cover costs and assess profitability thresholds.
- Leasing machinery:
- Advantage: Lower initial capital outlay, conserving cash flow.
- Disadvantage: Higher long-term cost compared to purchasing.
- Packaging importance: Ensures product protection, enhances marketing appeal, and aligns with consumer preferences for sustainability and functionality.

2. Delicious Chicken (DC):
- Unique Selling Point (USP): Differentiates a business from competitors, such as ethically sourced chicken.
- Customer orientation: Business focus on meeting customer needs and ensuring satisfaction.
- Labour turnover calculation: Night Team turnover determined by dividing the number of employees leaving by the total number.
- High turnover issue: Increases recruitment and training costs, potentially impacting service quality.
- Small business disadvantages: Limited economies of scale and vulnerability to market changes.
- Motivation improvement: Address leadership style, introduce performance incentives, and offer flexibility in scheduling for the Night Team.

CIE AS & A Level Business (9609) Jun 2021

Laura Bellini

Classification: Paper 2

Page count: 4

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Last update: 2 months ago

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