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Business 9609/11 Oct Nov 2021 | Cambridge AS Level Past Papers With Mark Scheme

1. Defining partnership and examining its limitations, including shared decision-making complexities and profit-sharing issues.

2. Explaining performance-related pay and its advantages for employees, such as motivation through financial rewards and recognition of individual contributions.

3. Exploring the relationship between corporate and marketing objectives, focusing on alignment to ensure consistent strategic direction and measurable success.

4. Defining capital-intensive production and evaluating the disadvantages of labor-intensive methods, including high training costs and variable workforce reliability.

5. Analyzing the benefits of overdrafts as a flexible and short-term source of business finance, emphasizing ease of access and liquidity management.

6. Discussing the limitations of using only financial accounts to measure social enterprise performance, highlighting the importance of non-financial metrics like social impact.

7. Evaluating the role of emotional intelligence in successful business leadership and management, focusing on interpersonal skills and adaptive decision-making.

8. Analyzing internet applications in marketing mix elements, such as digital promotion and online distribution, to enhance market reach and customer engagement.

9. Discussing the need for traditional retail stores to adapt activities to compete with online retailers, emphasizing diversification and enhanced customer experiences.
CIE AS & A Level Business (9609) Nov 2021

Laura Bellini

Classification: Paper 1
Page count: 4
Viewed: 67
Last update: 2 months ago
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