Business 9609/33 Oct Nov 2021 | Cambridge AS Level Past Papers With Mark Scheme

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1. WSC Analysis:
- Currency appreciation:
- Opportunity: Reduced import costs for raw materials, improving profit margins.
- Threat: Higher export prices, decreasing competitiveness in foreign markets.
- Labour turnover and capacity issues:
- Calculations for turnover and utilization help assess workforce stability and production efficiency.
- Recommendations include recruitment strategies or operational adjustments to mitigate overcapacity challenges.

2. Lean production techniques:
- Advantages: Reduced waste, improved efficiency, and lower production costs.
- Limitations: Initial training costs and potential resistance from employees.

3. Financial calculations:
- Dividend yield ratio indicates shareholder return based on share price.
- Dividend cover measures profit retained after dividend payments.
- Return on Capital Employed (ROCE) evaluates investment efficiency.

4. Ready meals project:
- Payback period: Time to recover initial investment, useful for risk assessment.
- Net Present Value (NPV): Measures long-term profitability, considering cash flows and discount rates.
- Recommendation depends on profitability, market conditions, and alignment with strategic goals.

5. Coordinated marketing strategy:
- Strategies include promotional campaigns, digital outreach, and product bundling to target diverse consumer groups.
- Emphasizes alignment with brand identity and customer preferences for sustainable growth.

6. Strategic decision-making:
- SWOT Analysis: Identifies factors affecting Option A vs. Option B for informed choices.
- Corporate planning: Ensures structured implementation, resource allocation, and risk management for selected strategies.

CIE AS & A Level Business (9609) Nov 2021

Laura Bellini

Classification: Paper 3

Page count: 20

Viewed: 63

Last update: 2 months ago

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Business 9609/33 Oct Nov 2021 | Cambridge AS Level Past Papers With Mark Scheme

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