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Business 9609/21 May June 2022 | Cambridge AS Level Past Papers With Mark Scheme

1. Priya's Bookshop (PB):
- Market segmentation: Dividing the market into distinct groups based on demographics, behavior, or preferences for targeted marketing.
- Cash vs. profit: Cash refers to liquid funds available, while profit is the surplus after deducting expenses from revenue.
- Month 3 closing balance: Calculated using cash inflows, outflows, and opening balance.
- Benefits of cash flow forecasting: Helps predict liquidity issues and assists in financial planning for expenses and revenue management.
- Entrepreneurial qualities: Risk-taking and resourcefulness demonstrated by applying for grants and using segmentation for promotions.
- Promotional methods: Recommendations could include local advertisements, partnerships with tourist attractions, and social media campaigns targeting residents and visitors.

2. Motorcycle Components (MC):
- Lead time: Duration between placing an order and receiving the goods, critical for maintaining JIT inventory efficiency.
- Mission statement: Summarizes a company's purpose and direction, guiding decision-making and strategy.
- Acid test ratio: Calculated to assess liquidity, excluding inventory, as a measure of short-term financial health.
- JIT inventory benefits: Reduces holding costs and ensures flexibility in responding to demand changes.
- Process innovation: Potential benefits include increased efficiency, cost reduction, and competitiveness, but requires careful management of initial costs and employee adaptation.
CIE AS & A Level Business (9609) Jun 2022

Laura Bellini

Classification: Paper 2
Page count: 4
Viewed: 40
Last update: 12 days ago
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