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1. Defining motivation and ethics, focusing on their relevance to employee behavior and business decision-making processes.

2. Explaining non-financial motivators like job enrichment and recognition to enhance employee satisfaction and productivity.

3. Evaluating the impact of ethical considerations on business operations, such as sustainable practices and stakeholder relations.

4. Assessing how published accounts might misrepresent business performance due to creative accounting, timing differences, or omissions.

5. Analyzing economies of scale benefits, including cost reductions, and identifying causes of diseconomies of scale, such as communication breakdowns or managerial inefficiencies.

6. Discussing the role of market segmentation in targeting customer needs and its strategic advantages for businesses.

7. Evaluating the comparative importance of marketing in car manufacturing, balancing it against operational and financial functions.

8. Comparing the roles of leadership and management in improving business performance within an international hotel chain context.

9. Analyzing advantages of labor-intensive production, such as flexibility and job creation, while discussing intellectual capital's strategic value in IT businesses.

CIE AS & A Level Business (9609) Nov 2022

Laura Bellini

Classification: Paper 1

Page count: 4

Viewed: 89

Last update: 3 months ago

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Business 9609/12 Oct Nov 2022 | Cambridge AS Level Past Papers With Mark Scheme

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