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Business 9609/32 Oct Nov 2022 | Cambridge AS Level Past Papers With Mark Scheme

1. Vertical integration benefits for APF:
- Secures supply chain reliability by owning production and distribution stages.
- Enhances profit margins through cost control and elimination of intermediary costs.

2. Forecast total contribution:
- Calculate using the formula: Contribution per unit = Selling price - Variable cost per unit, multiplied by order quantity.

3. Acceptance of fresh juice order:
- Evaluate profitability based on contribution margin and alignment with strategic goals.
- Consider opportunity cost and capacity constraints in decision-making.

4. Workforce planning importance:
- Ensures right skills and staffing levels to meet operational needs.
- Reduces turnover and boosts productivity, critical for operational effectiveness.

5. ERP investment benefits:
- Improves resource planning, inventory management, and operational efficiency.
- Potentially reduces lead times and operational costs, enhancing decision-making.

6. Marketing planning for APF:
- Aligns business objectives with customer needs and competitive positioning.
- Guides resource allocation for promotional activities and market entry strategies.

7. Strategic choice evaluation:
- Analyze Appendix 1 techniques (e.g., cost-benefit analysis, decision matrices) for rational decision-making between growth options.

8. Contingency planning:
- Prepares for dynamic market changes, mitigating risks to profitability and operational stability.

Laura Bellini

Classification: Paper 3
Page count: 20
Viewed: 150
Last update: 3 months ago
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