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Business 9609/22 May June 2023 | Cambridge AS Level Past Papers With Mark Scheme

1. OFD Analysis:
- Entrepreneurial quality: Adaptability is crucial for success in a competitive market.
- Opportunity cost: The cost of the next best alternative forgone when a choice is made.
- August 2023 cash flow: Forecast closing balance calculated by adding net cash flow to the opening balance.
- Finance selection: Influenced by factors like cost of borrowing and repayment terms.
- Induction training benefits: Improves employee productivity and reduces errors, enhancing customer satisfaction.
- Accurate cost information: Essential for pricing, profit estimation, and financial planning.

2. MXB Analysis:
- Stakeholder identification: Customers, employees, or investors as key stakeholders.
- Sustainability: Business strategies ensuring minimal environmental impact and long-term operational viability.
- Market share calculation: Determined using sales revenue relative to the total market.
- Objectives change: Driven by market conditions, competition, or technological advancements.
- Electric scooter launch: Advantage in accessing new markets, but risks include high development costs.
- Mountain bike marketing mix: Adjustments to product design, pricing, promotion, or distribution to extend the product lifecycle and regain market share.

Laura Bellini

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