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Business 9609/32 May June 2023 | Cambridge AS Level Past Papers With Mark Scheme

1. Identifying necessary changes in OV's marketing strategy to target retailers, such as shifting from direct-to-consumer tactics to wholesale and partnership approaches.

2. Analyzing benefits of OV’s employee communication methods, focusing on improving morale, productivity, and alignment with organizational goals.

3. Calculating financial metrics, including current ratio, return on capital employed (ROCE), and accounting rate of return (ARR), for evaluating company performance and investment decisions.

4. Evaluating the impact of OV transitioning to a public limited company, considering shareholder benefits like enhanced capital access and potential challenges in governance.

5. Assessing factory location options for OV based on ARR calculations, operational efficiency, and strategic advantages of each site.

6. Examining the impact of sustainability on OV, focusing on environmental compliance, market positioning, and long-term profitability in a sustainability-conscious market.
CIE AS & A Level Business (9609) Jun 2023

Laura Bellini

Classification: Paper 3
Page count: 12
Viewed: 179
Last update: 2 months ago
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