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1. Analyzing communication barriers in LT’s online operations, such as technical issues and reduced personal interaction, and their impact on customer satisfaction and operational efficiency.

2. Measuring customer satisfaction with LT’s tours through feedback surveys and repeat booking rates to ensure alignment with customer expectations.

3. Calculating project financial metrics like payback period and accounting rate of return (ARR) for LT’s proposed Tour Hub investment to assess feasibility.

4. Evaluating the adequacy of price elasticity of demand calculations for pricing decisions, considering additional market factors like competition and customer behavior.

5. Assessing the impact of employment contracts with guaranteed tours for LT’s guides on workforce stability, cost predictability, and service quality.

CIE AS & A Level Business (9609) Jun 2023 Business (9609) directory

Laura Bellini

Classification: Paper 3

Page count: 12

Viewed: 144

Last update: 3 months ago

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Business 9609/33 May June 2023 | Cambridge AS Level Past Papers With Mark Scheme

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