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Business 9609/41 May June 2023 | Cambridge AS Level Past Papers With Mark Scheme

1. Strategic analysis of LH’s decision to acquire PS; benefits of increased international brand awareness versus challenges in online marketing and inventory inefficiencies.

2. Evaluation of financial metrics post-takeover, including declining profit margins, high gearing ratios, and reduced acid test ratios affecting liquidity and sustainability.

3. Negative customer reviews highlighting operational inefficiencies in product accuracy, delivery times, and customer service response; reputational damage concerns.

4. Impact of the 2023 cyber-attack on IT systems; loss of customer data leading to canceled orders and undermining trust.

5. Development of an operations strategy for LH under Sanjay; focus on enhancing data security, customer service, and long-term operational efficiency.

6. SWOT analysis implications for LH and PS pre- and post-takeover; leveraging strengths like inventory control and brand awareness while addressing weaknesses such as outdated systems and limited supplier networks.

7. Importance of setting clear objectives in the new operations strategy, including upgrading IT systems, refining quality control, and restoring brand reputation.

8. Long-term strategic focus on balancing cost management, customer satisfaction, and leveraging international market opportunities for sustainable growth.
CIE AS & A Level Business (9609) Jun 2023

Laura Bellini

Classification: Paper 4
Page count: 4
Viewed: 275
Last update: 2 months ago
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