Business 9609/42 May June 2023 | Cambridge AS Level Past Papers With Mark Scheme

Past Papers

Multimedia

Forum

QuizHub

Tutorial

School

Past Papers

1. Leadership and Strategic Management (2009–2022):
- Strong leadership by Rohit with entrepreneurial vision and emotional intelligence supported strategic growth.
- Effective use of venture capital in 2011 to expand operations.
- Transition to a public limited company in 2015 to raise additional capital for growth.
- Ethical decision-making, including employee support during the 2020–2021 pandemic closures, bolstered company reputation.
- Challenges include reliance on franchisees and limited international brand recognition.

2. Marketing Strategy for Country X:
- Pan-Global Marketing Strategy:
- Aligns with BV’s established US brand identity and ethical business model.
- Lower initial investment and consistent messaging across markets.
- Risks include cultural misalignment and low initial brand awareness in Country X.

- Local Differences Marketing Strategy:
- Tailors product offerings and marketing to local preferences, potentially increasing acceptance.
- Higher costs due to customization and market research.
- Suitable for Country X’s lower vegan food awareness and cultural diversity.

- Recommendation:
- A hybrid strategy initially emphasizing local customization to build brand awareness and market share, transitioning to pan-global strategies as brand presence strengthens.

CIE AS & A Level Business (9609) Jun 2023

Laura Bellini

Classification: Paper 4

Page count: 4

Viewed: 190

Last update: 2 months ago

Crash report

Create Quiz

Business 9609/42 May June 2023 | Cambridge AS Level Past Papers With Mark Scheme

Related paper

Related questions

Related Past Papers