Laura Bellini
Classification: Paper 4
Page count: 4
Viewed: 349
Last update: 5 months ago
Crash report
Business 9609/42 May June 2023
1. Leadership and Strategic Management (2009–2022):
- Strong leadership by Rohit with entrepreneurial vision and emotional intelligence supported strategic growth.
- Effective use of venture capital in 2011 to expand operations.
- Transition to a public limited company in 2015 to raise additional capital for growth.
- Ethical decision-making, including employee support during the 2020–2021 pandemic closures, bolstered company reputation.
- Challenges include reliance on franchisees and limited international brand recognition.
2. Marketing Strategy for Country X:
- Pan-Global Marketing Strategy:
- Aligns with BV’s established US brand identity and ethical business model.
- Lower initial investment and consistent messaging across markets.
- Risks include cultural misalignment and low initial brand awareness in Country X.
- Local Differences Marketing Strategy:
- Tailors product offerings and marketing to local preferences, potentially increasing acceptance.
- Higher costs due to customization and market research.
- Suitable for Country X’s lower vegan food awareness and cultural diversity.
- Recommendation:
- A hybrid strategy initially emphasizing local customization to build brand awareness and market share, transitioning to pan-global strategies as brand presence strengthens.
- Strong leadership by Rohit with entrepreneurial vision and emotional intelligence supported strategic growth.
- Effective use of venture capital in 2011 to expand operations.
- Transition to a public limited company in 2015 to raise additional capital for growth.
- Ethical decision-making, including employee support during the 2020–2021 pandemic closures, bolstered company reputation.
- Challenges include reliance on franchisees and limited international brand recognition.
2. Marketing Strategy for Country X:
- Pan-Global Marketing Strategy:
- Aligns with BV’s established US brand identity and ethical business model.
- Lower initial investment and consistent messaging across markets.
- Risks include cultural misalignment and low initial brand awareness in Country X.
- Local Differences Marketing Strategy:
- Tailors product offerings and marketing to local preferences, potentially increasing acceptance.
- Higher costs due to customization and market research.
- Suitable for Country X’s lower vegan food awareness and cultural diversity.
- Recommendation:
- A hybrid strategy initially emphasizing local customization to build brand awareness and market share, transitioning to pan-global strategies as brand presence strengthens.