The exam assesses business knowledge in marketing and finance, focusing on pricing strategies, market research, product life cycles, and financial decision-making. Topics include M-commerce, break-even analysis, diseconomies of scale, financial statements, and factors influencing business location. Case studies explore scenarios such as legal structure transitions, e-commerce, brand expansion, and sustainability initiatives. Emphasis is placed on understanding cost management, promotional methods, and the impact of marketing strategies. Tasks require data analysis, evaluating growth options, and applying business concepts to competitive and ethical contexts. Keywords: GCSE Business, marketing, finance, pricing strategies, market research, sustainability, e-commerce, financial statements, business growth.