The exam assesses business knowledge in marketing and finance, focusing on pricing strategies, distribution channels, market research, and financial performance. Key topics include cost-plus pricing, franchising, economies of scale, extension strategies, and financial analysis. Case studies explore business expansion through franchises, new product lines, relocation decisions, and marketing innovations. The exam emphasizes the evaluation of business risks, benefits of sponsorship, impacts of exchange rates, and strategic financial planning. Keywords: GCSE Business, marketing, finance, pricing strategies, franchising, economies of scale, market research, financial performance, business expansion, sponsorship.