The exam evaluates business knowledge in marketing and finance, focusing on cash flow management, pricing strategies, promotional methods, market segmentation, and financial decision-making. Key topics include gross profit margin, competitive pricing, economies of scale, customer loyalty strategies, and outsourcing. Case studies explore business expansion, market research, advertising methods, and financial challenges. Tasks emphasize analyzing business scenarios, evaluating marketing strategies, and applying financial concepts to improve profitability and sustainability. Keywords: GCSE Business, marketing, finance, cash flow, pricing strategies, market segmentation, customer loyalty, outsourcing, financial decision-making.