The exam assesses business knowledge in marketing and finance, focusing on topics such as cash flow management, ethical behavior, pricing strategies, promotional methods, and financial analysis. Key areas include market segmentation, extension strategies, sponsorship evaluation, break-even analysis, and impacts of promotional activities. Case studies explore brand expansion, competitive market entry, sustainable practices, and customer engagement through telesales and digital marketing. Tasks emphasize data interpretation, financial planning, and evaluating strategies for profitability and market positioning. Keywords: GCSE Business, marketing, finance, cash flow, pricing strategies, market segmentation, sustainability, brand expansion, financial analysis.