The exam paper covers socio-cultural influences and well-being in physical activity and sport. Key topics include goal setting (e.g., SMART targets), motivation (intrinsic and extrinsic), stress management, and arousal in sports. It examines the effects of sponsorship, media, and performance-enhancing drugs on athletes and sports. Nutrition, obesity, and somatotyping are explored in relation to health, performance, and specific sports suitability. The paper addresses participation trends and their influencing factors, particularly inactivity in youth. Analytical tasks involve applying psychological theories, analyzing health and performance metrics, and evaluating socio-cultural impacts. Keywords: socio-cultural influences, well-being, motivation, sponsorship, media, health, obesity, participation trends.