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Business 9609/22 May June 2024

Business 9609/22 May June 2024

1. Business features: private limited company, sustainability, and budgeting approaches (incremental).
2. Marketing Manager recruitment, use of assessment centers, and decision-making processes.
3. Financial analysis: variances, budgeting benefits, and break-even calculations for business planning.
4. Analysis of mass market and niche marketing strategies, training types, and JIT inventory management.
5. Cost-benefit evaluations: break-even limitations, JIT adoption challenges, and small business advantages.
6. Packaging importance and strategic decisions for improving customer experience and sustainability.

Laura Bellini

Classification: Paper 2
Page count: 8
Viewed: 492
Last update: 6 months ago
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