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1. Assessment Objectives (AO1–AO4): Research and record ideas and observations, explore and select media/materials/technology, develop concepts informed by feedback/testing, and produce a personal digital response connecting digital and design elements.

2. Performance Levels: Graded from "Excellent" (21–25 marks) to "Limited" (1–5 marks) for all objectives, based on critical reflection, creative exploration, integration of practical and written work, and engagement.

3. Marking Guidelines: Marks are awarded positively without deductions for errors or omissions, focusing on the relevance of responses to the mark scheme and quality of communication in technical vocabulary.

4. Criteria for Excellence: High proficiency in integrating research, refining ideas, analytical referencing of constraints, sophisticated use of media, and connecting digital responses to design principles.

5. Generic Principles: Consistent marking standards, awarding full range of marks when appropriate, and adhering strictly to the specific content and skills outlined in the mark scheme.

6. Focus on Practical Application: Emphasis on critical understanding, feedback incorporation, and independence in producing personal digital responses reflecting technical and conceptual maturity.