The exam paper evaluates business analysis and decision-making skills through case studies of Marks & Spencer, Lego, and Global Airways. It examines financial metrics, corporate governance diversity, and strategic decisions such as mergers and takeovers. Key themes include cultural alignment, exchange rate impacts, and cost optimization. Topics cover organizational change with Lewin’s Force Field Analysis, market positioning, contingency planning, and price elasticity in competitive markets. The questions integrate financial performance metrics, operational strategies, and consumer behavior, fostering critical thinking and applied problem-solving in dynamic business environments.