The GCSE Business J204/01 past paper assesses key concepts in business activity, marketing, and people management. Section A includes objective questions on topics like human resources, pricing strategies, entrepreneur characteristics, and market research. Section B provides case studies on Ford Motors, Redrow Homes, and Beautiful Buds plc, analyzing market segmentation, training methods, mergers, and organizational changes. Emphasis is placed on decision-making, stakeholder impact, and the application of business theories, including the product lifecycle and benefits of apprenticeships. The paper evaluates critical thinking through analysis, explanation, and recommendation tasks.