The GCSE Business J204/01 (2022) paper covers business activity, marketing, and people. Section A focuses on concepts like contracts of employment, market segmentation, organizational structure, and business objectives. Section B uses case studies such as Dyson, Heinz, and Shinz Ltd to explore entrepreneurial traits, market research, staff motivation, pricing strategies, and mergers. Questions assess practical application of theories, data analysis, and decision-making, emphasizing skills like stakeholder evaluation, effective communication, and understanding business environments. The paper integrates real-world business scenarios to enhance critical thinking.