The GCSE Business J204/01 (2021) paper evaluates business activity, marketing, and people management. Section A includes key concepts such as pricing strategies, organizational structures, and employee retention. Section B features case studies on Waitrose, Greggs, and Miles Ahead, exploring recruitment methods, market segmentation, customer satisfaction, and business growth strategies. The paper emphasizes critical thinking, data analysis, and practical application of business theories to real-world scenarios.