Business activity and classification - Nature of business activity, specialization, business sectors, mixed economies. Enterprise and business growth - Entrepreneurship, measuring business size, business growth, small business importance, causes of business failure. People in business - Employee motivation theories and methods, organizational structures, management roles, leadership styles, trade unions, recruitment and selection processes. Marketing and competition - Role of marketing, market segmentation, niche vs. mass marketing, marketing mix (product, price, place, promotion), technology in marketing, strategies for foreign markets. Operations management - Production methods, impact of technology, cost identification, economies of scale, break-even analysis, quality control in production. External influences on business - Economic cycles, market control, environmental ethics, globalization, multinational corporations, exchange rate impacts.