1. Corporate Planning & Risk Management | Preventing the ‘Fly-away’ Promotion Crisis – Evaluating how strategic foresight, contingency planning, and risk assessments could have mitigated the crisis. 2. Financial Performance & Ratio Analysis | Evaluating DF’s Growth Strategy – Analyzing DF’s profitability, liquidity, and efficiency trends to determine the feasibility of acquisition versus AI investment. 3. Market Position & Competitive Strategy | Responding to Industry Changes – Examining DF’s declining market share, competitive pressures, and strategic alliance failures. 4. Operational & Organizational Challenges | Managing Growth & Structural Changes – Assessing restructuring needs, human resource requirements, and the impact of outsourcing on DF’s operations. 5. Consumer Relations & Brand Image | Impact of Social Media & Public Perception – Reviewing how consumer dissatisfaction, negative publicity, and brand mismanagement affected DF’s reputation and market performance. 6. Investment & Innovation Strategy | AI Development vs. Market Expansion – Comparing the risks and benefits of acquiring a competitor versus developing innovative AI-powered floor cleaners.