1. Sociological Research & Methods | Settings for interviews, ethical considerations, accuracy of qualitative data, focus group limitations, strengths and weaknesses of triangulation, validity issues in questionnaires, positivism in sociology. 2. Culture, Identity & Socialisation | Definition of diversity, examples of peer pressure, impact of primary socialization on gender roles, ethnicity’s role in social identity, effectiveness of informal social control in enforcing conformity. 3. Social Inequality & Change | Meaning of equal opportunities, examples of patriarchy, effects of poverty on individuals, impact of ageism on the elderly, changes in social class structures in modern industrial societies.