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Travel and Tourism 0471/23 Oct Nov 2024

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Psat Paper Lesson
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Laura Bellini

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1. Tourism Marketing & Promotion | Strategies used by Malaysia Tourist Promotion Board, benefits of marketing campaigns, advantages of blogs. 2. Economic Factors in Tourism | Impact of inflation on domestic tourism, pricing policies to attract tourists, printed promotional materials. 3. Accommodation & Distribution Channels | Benefits of serviced accommodation, direct phone bookings, wholesaler involvement in tourism. 4. Sustainability in Tourism | Sustainable practices for hotels, environmental conservation strategies. 5. Sports Tourism & Market Segmentation | Different sports tourism packages, factors influencing demand, social and economic segmentation. 6. Marketing Mix for Tour Operators | Importance of product development, strategies to enhance tourism experiences.
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