1. Research and Concept Development | Evaluating the ability to gather and critically analyze relevant ideas, observations, and insights. 2. Media and Technology Selection | Assessing the exploration, selection, and refinement of digital materials and tools. 3. Idea Refinement and Critical Understanding | Measuring how well candidates develop and test concepts based on feedback and constraints. 4. Final Digital Response | Judging the realization of intentions through personal design projects and integration of digital elements. 5. Marking Criteria Levels | Grading from excellent to limited based on research depth, execution quality, and conceptual coherence. 6. Evaluation Focus | Emphasizing creativity, technical proficiency, and conceptual depth in digital media and design projects.