1. Brand Identity in Destination Marketing – Analyzing how ‘Essential Costa Rica’ has created a strong brand identity. 2. Integration of Branding in Promotion – Assessing the importance of consistent branding in marketing campaigns. 3. Role of Public Relations – Discussing how PR can raise awareness and reinforce destination branding. 4. Marketing Strategies for Tourism – Evaluating different media strategies, including paid and shared media, in branding efforts. 5. Stakeholder Involvement in Branding – Analyzing the roles of various key players in promoting a destination. 6. Job Creation as a Success Measure – Evaluating employment generation as a key indicator of effective destination marketing.