1. Destination Branding and Marketing – Strategies used by Destination Naples to segment customers and create a strong brand identity. 2. Challenges in Destination Development – Issues faced in developing and promoting the “Bay of Naples Finest“ brand. 3. Launching a New Destination Brand – Evaluating the importance of planning steps for a successful tourism brand launch. 4. Tourism Promotion through Media – Benefits of using television advertising in marketing campaigns like “Feel More in Qatar.“ 5. Market Analysis and Performance Metrics – Role of statistical analysis and key performance indicators (KPIs) in assessing tourism success. 6. Stakeholder Involvement in Tourism – Examining how various stakeholders contribute to branding and marketing efforts in the tourism sector.