1. Destination Branding Strategies – Analysis of how Costa Rica′s tourism brand establishes a strong identity. 2. Integration of Tourism Promotion – Assessing the significance of incorporating branding into marketing campaigns. 3. Public Relations in Destination Marketing – The role of PR in raising awareness and enhancing brand reputation. 4. Media Usage in Branding – Examining paid and shared media approaches used in Tasmania’s tourism promotion. 5. Stakeholder Roles in Branding – The contributions of different stakeholders in shaping and promoting a destination’s image. 6. Job Creation as a Marketing Success Measure – Evaluating employment growth as an indicator of effective tourism branding.